Looking for a specific topic or author? Although Media Magnetism guest blogs currently appear under a single url, the following index will help you locate and scroll to the month in which selected articles and contributors can be found.

By Topic

AD DESIGN

How to Make Your Advertising Appetizing – October 2012

The Power of Color in Marketing CampaignsDecember 2013

The Anatomy of a Killer Facebook Ad – March 2015

BRANDING AND IMAGE

Fabulous Impression – July 2012

The New KISS is Keeping it Simple, Pure – September 2012

Your Brand as an Adjective: How to Define Your Brand with Design – October 2012

It’s Not How You Look, It’s How You See – November 2012

How to Bring Your Brand To Life Through Video – December 2012

Brand-Building Basics – April 2013

Podcasting: Separating Yourself From The Pack – August 2013

Communicating with Color – September 2013

8 Reasons Why Not Having a Blog is Hurting Your Business – October 2013

Branding Risks and Rewards of Social Media – December 2013

The Power of Color in Marketing Campaigns – December 2013

Why Do Research Before
You Incorporate A Business Name?
– March 2014

The Self-Published Author as Entrepreneur/Small
Business Owner
– March 2014

Image Making 101 – April 2014

What Media Monitoring Can Tell You about Your Brand – August 2014

How To Win Awards To Put The Spotlight On Your Business  – November 2014

Protect Your Creation – Intellectual Property Tips – June/July 2015

How Your Name Is Your Most Important Brand – August 2015

BUDGET MANAGEMENT

A Smogasbord of Affordable PR – November 2012

How to Successfully Fund and Manage Your Marketing Budget – February 2013

How You’re Wrong About Debt Consolidation – March 2013

Hidden Energy Users, How Much Is It Costing Your Business? – January 2015

CONTENT WRITING

7 Cardinal Sins of Web Content Writing – October 2013

Stop Writing for Web Crawlers and Write for Readers – November 2013

8 Pointers for Keeping Your Blog Fresh and Growing – January 2014

CRISIS MANAGEMENT

Crisis Management – Who Needs It Anyway?  Part 1 – July  2012

Crisis Management – Who Needs It Anyway?  Part 2 – August 2012

Mum’s Not the Word – August 2012

Calming the Crisis, or Fueling One? – February 2015

Surviving the Age of Total Data Dependency – May 2015

DIGITAL COMMUNICATIONS

Digital Nomad Tips for Setting up Your Mobile Office – February 2013

The Apps You Can’t Afford To Be Without – February 2013

E-COMMERCE TRENDS

Emerging E-Commerce Trends For 2015 – January 2015

How Shopify Reinvented the Wholesaler January 2015

ELEVATOR PITCH

Your Business Elevator Pitch – October 2012

EVENT PLANNING

How to Find and Select the Perfect Venue for Your
Event
– July 2013

PR 101 – Fabulous Impression! – July 2012

Event Technology – Using Websites, Social Media & More to Promote and Plan Your Event –  March 2013

7 Reasons Why Businesses Hold Their Event in Las Vegas – April 2013

Putting Personality Into Your Events – June 2013

Planning The Perfect Event (On a Not-So-Perfect Budget) – June 2013

Social Media Marketing Checklist for Your Next Trade
Show
– November 2013

2 Most Critical Event Mistakes & How You Can Avoid Them – February 2014

Event Safety and Risk Assessment – February 2015

FRANCHISING

Reduce The Complexity When Franchising Your Business – September 2015

FUNDRAISING

The Evolution of Crowd Funding – December 2012

Warning: Old Fashioned Fundraising Methods Can Kill
Your Non-Profit
– September 2013

GREEN BUSINESS

Five Strategies to Succeed as a Green Business – September 2013

GRANT WRITING

Is Grant Writing An Option For You – May 2013

INTERVIEWS

“No Comment” – 6 Alternatives and Why, When
& How to Use Them
– July 2013

Catching Flies With Honey – June 2012

What Were You Thinking? – July 2012

What Color Is the Cow? – January 2013

Blow Your Chances in a PR Job Interview in Four Easy Ways – June 2013

5 Tips For Making Your First Interview Experience A
Painless One
– January 2014

MAKING A DIFFERENCE

The Joy of Making a Difference – August 2012

How to Recruit Volunteers – A Volunteer’s Perspective – November 2012

Next Stop, Success: A How-To Guide For Interns – August 2013

The Truth About Money, Abundance and Success – October 2013

What is Advocacy PR? January 2014

Giving Back Made Easy – August 2015

MARKETING

Where Do Traditional PR & Online Marketing Meet?  – February 2013

A Simple 10-Step Marketing Checklist – March 2013

Adapting Entertainment Publicity Techniques to Your Situation – April 2013

Using a P.R. Strategy to Gain Great Inbound Links – April 2013

Common Marketing Terms Defined – May 2013

Ask the Content Marketing Guru: 6 FAQs on Low Cost Lead Driving -August 2013

Why Customer Service Should be Integrated into Your
Marketing
– December 2013

6 Lucky Guerrilla Marketing Techniques for Brand New Businesses – April 2014

Is Traditional Marketing Still Relevant in the Digital Age? – April 2014

Marketing Lessons From My Dog – June 2014

Marketing Through Word of Mouth – June 2014

How To Design a Marketable Signature System – April 2015

MEDIA RELATIONS AND PR STRATEGIES

Put Your Company In the News with Free PR Strategies – May 2013

Writing an Effective Press Release – June 2013

Everyone Could Use PR – June 2013

It’s All About the Conversation – October 2013

The Psychology of PR: Tips and Tricks about Why
People Like What They Like –
November 2013

No Email, No Phone: Plenty of Room for Inspiration to
Grow Your Business
December 2013

How Integrating PR and Social Media Can Become a Partnership of Results – March 2014

What to Know About Your Book–and Yourself–Before Starting a Publicity Campaign – November 2014

Why Old-Fashioned Media Still Rocks – February 2015

Can Introverts Excel at Publicity? – March 2015

Using Lists to Draw Web Traffic and Media Attention – April 2015

NETWORKING

How Not to Work a Room – April 2014

Networking Isn’t About Having A Great Elevator Pitch – November 2014

The 7 Deadly Sins of Bad Networking – May 2015

PHOTOGRAPHY & VIDEOGRAPHY

Do You Know the Buzzword? – July 2013

Avoid Looking like a Stalker on Social Media with a Professional Profile Picture – August 2012

Choosing a Professional Photographer – October 2012

How to Bring Your Brand To Life Through Video – December 2012

Creating a Social Buzz for the Movies – January 2013

5 Foolproof Blogging Tips for Photographers – March 2013

Who Owns That Image? – July 2014

PUBLIC SPEAKING

Influential Speakers Create Influential Opportunities – December 2014

SALES

Always Be Authentic in Your Marketing: Forget the Bait & Switch of Years Gone By – June 2012

Being an Author Goes Far Beyond Just Selling Books – September 2012

Webinars: Both a Marketing and Sales Solution – November 2012

Conquering Sales the Entrepreneurial Way – August 2013

Do You Run Out of Clients? – December 2014

Mastering Web Design to Convert Traffic to Sales – May 2015

SOCIAL MEDIA

The Urban Legends of Social Marketing – June 2012

Avoid Looking like a Stalker on Social Media with a Professional Profile Picture – August 2012

How to Tweet with a Purpose – September 2012

The Myth About Being “Liked” (on Facebook) – December 2012

Top 10 Reasons to be Thankful for Social Media (Part One) – January 2013

Top 10 Reasons to be Thankful for Social Media (Part Two) – February 2013

5 Simple Ways to Use Google+ To Your SEO Benefit – May 2013

Marketing a Charity Through Social Media – July 2013

Is an SEO Specialist Really Necessary for Your Business? – August 2013

Tips for Engaging Followers on Facebook and
Twitter
– February 2014

How Integrating PR and Social Media Can Become a Partnership of Results – March 2014

Forget The Joneses: Why Keeping Up With Google Is Vital For Business – April 2014

Un-Googling the Art of Online Ads – February 2015

Level the Playing Field Using Sponsored Content – March 2015

The Anatomy of a Killer Facebook Ad – March 2015

The Science of Social Media – Better Engagement/Better Measurement – September 2015

START-UPS

Why Having a Business Blueprint is Necessary for the
Success of Your Business
– February 2014

Entrepreneurial Failures –
9 Killer Mistakes Made By Entrepreneurs
– February 2014

Why Do Research Before
You Incorporate A Business Name?
– March 2014

6 Lucky Guerrilla Marketing Techniques for Brand New Businesses – April 2014

From High Fashion Footwear Boutique Owner to Online Marketing Nerd – July 2014

Don’t Believe The Hype About Online Business – July 2014

Grow a Company, Without It Being About YOU – August 2014

Intuition – Your Compass for Success – September 2014

A Curious Journey to Success: The Importance of Staying Flexible in Business – September 2014

Developing An App Before I Even Owned A Smart Phone – September 2014

Word Of Mouth Lasts Longer Than Excessive Marketing Campaigns –September 2014

Riding the Waves of Small Business – September 2014

A Dog’s Way To My Heart – October 2014

Breaking Into The Freelance Writing Market – October 2014

My Journey to Becoming a Wedding & Events Planner – October 2014

Swapping Bytes for Bites – October 2014

An Ancient Business in a Modern Age – October 2014

Bubbles, Bling, and a Book – October 2014

Business Plans – Essential or Useless? – November 2014

Tuning Out the Naysayers – January 2015

Information Technology Considerations for Your Business Plan – June/July 2015

Building a Culture of Health at Start-Up – August 2015

SUCCESS STRATEGIES

Is Abundance Avoiding You – May 2014

Ideas for Succeeding as a Business Person Overseas – May 2014

Help Others, Help Yourself: Supporting Your Competitors in Business – May 2014

How to Survive an Economic Down Turn – June 2014

Lost that Loving Feeling? 10 Tips to Help You Re-ignite Your Passion at Work – August 2014

Five Lessons about Finance from the Most Successful Businessmen – May 2015

How To Stop Your Business From Starving – June/July 2015

Were You Born To Do Something Great? – September 2015

TEAM BUILDING, LEADERSHIP & BUSINESS RELATIONSHIPS

Getting Emotional in Business – March 2013

Finding the One – September 2013

It’s All About the Conversation – October 2013

Why Customer Service Should be Integrated into Your
Marketing
December 2013

The Dr. Jekylls and Mr. Hydes of Business Leadership – January 2014

When Should You
Consider Someone From Outside
– March 2014

The Vital Leadership Question I Couldn’t Answer – March 2014

Help Others, Help Yourself: Supporting Your Competitors in Business – May 2014

Do Fake Bonding Games Leave You Cold? – November 2014

Office Perks That Will Actually Bring in Returns – December 2014

And, Or, But – How to Handle Objections – April 2015

Top 10 Rules for Working With a Spouse – May 2015

It’s True! Mentoring Pays! – June/July 2015

Challenging The Disconnect Between What Science Shows And Business Does – August 2015

How To Increase Employee Engagement on ‘Dirty Jobs’ – September 2015

TIME & PROJECT MANAGEMENT

An Out-of-Date Bio and URL Can Lead to Disaster – June 2012

Twenty-Four Things To Do in the Dark – September 2012

Spring Cleaning Your Email Inbox – April 2013

Releasing Your Project at the Perfect Time – February 2015

Take the Sting Out of Stress When Moving Offices – April 2015

5 Ways to Simplify Scheduling During a Busy Season – August 2015

WORKING WITH THE MEDIA

Media Relations Demystified – July 2013

A Smorgasbord of Affordable PR – November 2012

Warning: This is What Bad Press Release Writing Looks Like – April 2014

WEBINARS

How to Get More Eyes and Ears on Your Webinar – October 2013

The 5 Things to Avoid in Your Next Web Conference – November 2013

Webinars: Both a Marketing and Sales Solution – June 2014

**********

By Contributor

Sean Allan – January 2015

Fleur Allen – September 2014

Graeme Ambrose – January 2015

Wendy Anderson – July 2012

Kritika Ashok – August 2014

Dana Barker Davies – September 2015

Peita Bates – June 2013

Jasmine Batra – March 2015

Amandah Tayler-Blackwell – June 2012, August 2012, November 2012, March 2013, September 2013, October 2013, November 2013, February 2014

Ben Bradshaw – February 2015, May 2015

James D. Burbank – May 2015

Lillian Brummet – May 2013

Lori Bumgarner – June 2012,  July 2012, November 2012

Taylor Calhoun – August 2013

Rosalind Cardinal – May 2015

Greg Chapman – November 2014

Jeanette Chasworth – September 2013

Diane Conklin – February 2014

Robert Coorey – June/July 2015

Cina Coren – June 2014

Magda de Berg – July 2014

Brett Duncan – August 2015

Jan Dunlap – April 2014, June 2014

David Dye – March 2014

Dr. Neryl East – February 2015

Kayy Egal – February 2014

Clare Evans – August 2013

Thomas Farley – April 2013

Devin Ford – October 2012

Wilhelmina Ford – September 2014

Melody L. Friberg – November 2012

Kaitlin Friedman – July 2013

Katrena Friel – November 2014

Rainier Fuclan – August 2015

Jill Gambaro – August 2015

Michelle Garrett – June 2013

Sarah Gray – April 2014

Cecelia Haddad – July 2013

Marcelina Hardy – March 2013

Hailey Harper – April 2014

Amy Harris – February 2013

Kim Hesse – July 2013

Leanne Hoagland-Smith – June 2012, November 2012, January 2014, June 2014

Shel Horowitz – September 2013

Mike James – February 2015

Jason Kane – January 2015

Arpaparon Keasakul – May 2014

Brian Keen – September 2015

Pete Kelly – October 2012

Mickie E. Kennedy – November 2013, January 2014, April 2014, April 2015

Yasir Khan – May 2013

Anthony Kirlew – September 2012, December 2014

Isabella Kleiman – October 2014

Mindy Littman Holland – January 2013

Scott Humphrey – February 2013

Richard Larson – November 2013

Corinne Liccketto – November 2014

Courtney Lutkus – October 2014

Jennifer Martin – August 2014

Gina Mason – February 2014

Julie Garland McLellan – April 2015

Manilyn Moleno – December 2013

Olivia Meena – August 2013

Garrett Mehrguth – June 2014

Erika Taylor Montgomery – April 2013

Shannon Mouton – June 2012, September 2012, October 2013

Toni Nelson – July 2013

Debbie Nguyen – March 2014

Maria Nicola – October 2014

Andrea Obston – July 2012, August 2012

Philip Owens – February 2015

Melissa Page – April 2013

Carlo Pandian – March 2013

MJ Pedone – August 2012

Tristan Pelligrino – December 2012

Susan Bender Phelps – June/July 2015

Chris Picone – December 2014

Kate Pirs – February 2013

Wayne Porter – October 2013, May 2014

Amanda Pravia – October 2014

Craig Price – August 2013

David Price – June 2013

Linda Ray – August 2015

Sam Reader – September 2015

Nicole Reaney – June 2013, September 2013

Dazzle Rogers – March 2012

Lee Romano Sequeira – May 2015, August 2015

Zachary Rook – April 2015

Emilia Rossi – July 2014

Melissa Rudy – October 2013

Shane Russo – May 2014

Penny C. Sansevieri – December 2012

Fred Schebesta – December 2014

Rosalinda Sedacca – May 2013

Flo Selfman – April 2014

La Quetta M. Shamblee – May 2013

R. Travis Shortt – April 2013, March 2014

Rich Silva – May 2015, June/July 2015

Marlon Smith – September 2015

Rune Sovndahl – September 20o14

Penny Spencer – November 2014

Janette Speyer – January 2013, March 2014

John and Katie Stellar – September 2012

Noelle Sterne – October 2012, October 2013

Andrea Stradling – August 2012

Jeremiah Sullivan – September 2012

Kate Schwarz – September 2014

Rashida Tayabali – October 2014

John Terra – January 2014

Sheryl Thai – October 2014

Blair Thomas – December 2013

Eric Thomas – December 2013

Steve Thompson – April 2013

Brenda Thomson – November 2014

Mark Tomich – July 2013

Justin Ungerboeck – March 2013

Elizabeth Victor – August 2014

Alijah Villian – February 2015

Cathryn Warburton – June/July 2015

Archie Ward – March 2014, April 2014

John Leo Weber – June 2013

Brandy Lorenz Wheeler – October 2012,  January 2013, February 2013

Derek Whitney – December 2013

Mandy Wildman – August 2013, October 2013, May 2014, January 2015

Tony Wilkins – January 2014

Michael Wong – July 2014

Dr. Letitia Wright – December 2012

Roger Wu – March 2015

Carrie Wynne – November 2013

JonJon Yeung – February 2013

Sarah Yip – September 2014

Marcia Yudkin – March 2015

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