Looking for a specific topic or author? Although Media Magnetism guest blogs currently appear under a single url, the following index will help you locate and scroll to the month in which selected articles and contributors can be found.
By Topic
AD DESIGN
How to Make Your Advertising Appetizing – October 2012
The Power of Color in Marketing Campaigns – December 2013
The Anatomy of a Killer Facebook Ad – March 2015
BRANDING AND IMAGE
Fabulous Impression – July 2012
The New KISS is Keeping it Simple, Pure – September 2012
Your Brand as an Adjective: How to Define Your Brand with Design – October 2012
It’s Not How You Look, It’s How You See – November 2012
How to Bring Your Brand To Life Through Video – December 2012
Brand-Building Basics – April 2013
Podcasting: Separating Yourself From The Pack – August 2013
Communicating with Color – September 2013
8 Reasons Why Not Having a Blog is Hurting Your Business – October 2013
Branding Risks and Rewards of Social Media – December 2013
The Power of Color in Marketing Campaigns – December 2013
Why Do Research Before
You Incorporate A Business Name? – March 2014
The Self-Published Author as Entrepreneur/Small
Business Owner – March 2014
Image Making 101 – April 2014
What Media Monitoring Can Tell You about Your Brand – August 2014
How To Win Awards To Put The Spotlight On Your Business – November 2014
Protect Your Creation – Intellectual Property Tips – June/July 2015
How Your Name Is Your Most Important Brand – August 2015
BUDGET MANAGEMENT
A Smogasbord of Affordable PR – November 2012
How to Successfully Fund and Manage Your Marketing Budget – February 2013
How You’re Wrong About Debt Consolidation – March 2013
Hidden Energy Users, How Much Is It Costing Your Business? – January 2015
CONTENT WRITING
7 Cardinal Sins of Web Content Writing – October 2013
Stop Writing for Web Crawlers and Write for Readers – November 2013
8 Pointers for Keeping Your Blog Fresh and Growing – January 2014
CRISIS MANAGEMENT
Crisis Management – Who Needs It Anyway? Part 1 – July 2012
Crisis Management – Who Needs It Anyway? Part 2 – August 2012
Mum’s Not the Word – August 2012
Calming the Crisis, or Fueling One? – February 2015
Surviving the Age of Total Data Dependency – May 2015
DIGITAL COMMUNICATIONS
Digital Nomad Tips for Setting up Your Mobile Office – February 2013
The Apps You Can’t Afford To Be Without – February 2013
E-COMMERCE TRENDS
Emerging E-Commerce Trends For 2015 – January 2015
How Shopify Reinvented the Wholesaler – January 2015
ELEVATOR PITCH
Your Business Elevator Pitch – October 2012
EVENT PLANNING
How to Find and Select the Perfect Venue for Your
Event – July 2013
PR 101 – Fabulous Impression! – July 2012
Event Technology – Using Websites, Social Media & More to Promote and Plan Your Event – March 2013
7 Reasons Why Businesses Hold Their Event in Las Vegas – April 2013
Putting Personality Into Your Events – June 2013
Planning The Perfect Event (On a Not-So-Perfect Budget) – June 2013
Social Media Marketing Checklist for Your Next Trade
Show – November 2013
2 Most Critical Event Mistakes & How You Can Avoid Them – February 2014
Event Safety and Risk Assessment – February 2015
FRANCHISING
Reduce The Complexity When Franchising Your Business – September 2015
FUNDRAISING
The Evolution of Crowd Funding – December 2012
Warning: Old Fashioned Fundraising Methods Can Kill
Your Non-Profit – September 2013
GREEN BUSINESS
Five Strategies to Succeed as a Green Business – September 2013
GRANT WRITING
Is Grant Writing An Option For You – May 2013
INTERVIEWS
“No Comment” – 6 Alternatives and Why, When
& How to Use Them – July 2013
Catching Flies With Honey – June 2012
What Were You Thinking? – July 2012
What Color Is the Cow? – January 2013
Blow Your Chances in a PR Job Interview in Four Easy Ways – June 2013
5 Tips For Making Your First Interview Experience A
Painless One – January 2014
MAKING A DIFFERENCE
The Joy of Making a Difference – August 2012
How to Recruit Volunteers – A Volunteer’s Perspective – November 2012
Next Stop, Success: A How-To Guide For Interns – August 2013
The Truth About Money, Abundance and Success – October 2013
What is Advocacy PR? – January 2014
Giving Back Made Easy – August 2015
MARKETING
Where Do Traditional PR & Online Marketing Meet? – February 2013
A Simple 10-Step Marketing Checklist – March 2013
Adapting Entertainment Publicity Techniques to Your Situation – April 2013
Using a P.R. Strategy to Gain Great Inbound Links – April 2013
Common Marketing Terms Defined – May 2013
Ask the Content Marketing Guru: 6 FAQs on Low Cost Lead Driving -August 2013
Why Customer Service Should be Integrated into Your
Marketing – December 2013
6 Lucky Guerrilla Marketing Techniques for Brand New Businesses – April 2014
Is Traditional Marketing Still Relevant in the Digital Age? – April 2014
Marketing Lessons From My Dog – June 2014
Marketing Through Word of Mouth – June 2014
How To Design a Marketable Signature System – April 2015
MEDIA RELATIONS AND PR STRATEGIES
Put Your Company In the News with Free PR Strategies – May 2013
Writing an Effective Press Release – June 2013
Everyone Could Use PR – June 2013
It’s All About the Conversation – October 2013
The Psychology of PR: Tips and Tricks about Why
People Like What They Like – November 2013
No Email, No Phone: Plenty of Room for Inspiration to
Grow Your Business – December 2013
How Integrating PR and Social Media Can Become a Partnership of Results – March 2014
What to Know About Your Book–and Yourself–Before Starting a Publicity Campaign – November 2014
Why Old-Fashioned Media Still Rocks – February 2015
Can Introverts Excel at Publicity? – March 2015
Using Lists to Draw Web Traffic and Media Attention – April 2015
NETWORKING
How Not to Work a Room – April 2014
Networking Isn’t About Having A Great Elevator Pitch – November 2014
The 7 Deadly Sins of Bad Networking – May 2015
PHOTOGRAPHY & VIDEOGRAPHY
Do You Know the Buzzword? – July 2013
Avoid Looking like a Stalker on Social Media with a Professional Profile Picture – August 2012
Choosing a Professional Photographer – October 2012
How to Bring Your Brand To Life Through Video – December 2012
Creating a Social Buzz for the Movies – January 2013
5 Foolproof Blogging Tips for Photographers – March 2013
Who Owns That Image? – July 2014
PUBLIC SPEAKING
Influential Speakers Create Influential Opportunities – December 2014
SALES
Always Be Authentic in Your Marketing: Forget the Bait & Switch of Years Gone By – June 2012
Being an Author Goes Far Beyond Just Selling Books – September 2012
Webinars: Both a Marketing and Sales Solution – November 2012
Conquering Sales the Entrepreneurial Way – August 2013
Do You Run Out of Clients? – December 2014
Mastering Web Design to Convert Traffic to Sales – May 2015
SOCIAL MEDIA
The Urban Legends of Social Marketing – June 2012
Avoid Looking like a Stalker on Social Media with a Professional Profile Picture – August 2012
How to Tweet with a Purpose – September 2012
The Myth About Being “Liked” (on Facebook) – December 2012
Top 10 Reasons to be Thankful for Social Media (Part One) – January 2013
Top 10 Reasons to be Thankful for Social Media (Part Two) – February 2013
5 Simple Ways to Use Google+ To Your SEO Benefit – May 2013
Marketing a Charity Through Social Media – July 2013
Is an SEO Specialist Really Necessary for Your Business? – August 2013
Tips for Engaging Followers on Facebook and
Twitter – February 2014
How Integrating PR and Social Media Can Become a Partnership of Results – March 2014
Forget The Joneses: Why Keeping Up With Google Is Vital For Business – April 2014
Un-Googling the Art of Online Ads – February 2015
Level the Playing Field Using Sponsored Content – March 2015
The Anatomy of a Killer Facebook Ad – March 2015
The Science of Social Media – Better Engagement/Better Measurement – September 2015
START-UPS
Why Having a Business Blueprint is Necessary for the
Success of Your Business – February 2014
Entrepreneurial Failures –
9 Killer Mistakes Made By Entrepreneurs – February 2014
Why Do Research Before
You Incorporate A Business Name? – March 2014
6 Lucky Guerrilla Marketing Techniques for Brand New Businesses – April 2014
From High Fashion Footwear Boutique Owner to Online Marketing Nerd – July 2014
Don’t Believe The Hype About Online Business – July 2014
Grow a Company, Without It Being About YOU – August 2014
Intuition – Your Compass for Success – September 2014
A Curious Journey to Success: The Importance of Staying Flexible in Business – September 2014
Developing An App Before I Even Owned A Smart Phone – September 2014
Word Of Mouth Lasts Longer Than Excessive Marketing Campaigns –September 2014
Riding the Waves of Small Business – September 2014
A Dog’s Way To My Heart – October 2014
Breaking Into The Freelance Writing Market – October 2014
My Journey to Becoming a Wedding & Events Planner – October 2014
Swapping Bytes for Bites – October 2014
An Ancient Business in a Modern Age – October 2014
Bubbles, Bling, and a Book – October 2014
Business Plans – Essential or Useless? – November 2014
Tuning Out the Naysayers – January 2015
Information Technology Considerations for Your Business Plan – June/July 2015
Building a Culture of Health at Start-Up – August 2015
SUCCESS STRATEGIES
Is Abundance Avoiding You – May 2014
Ideas for Succeeding as a Business Person Overseas – May 2014
Help Others, Help Yourself: Supporting Your Competitors in Business – May 2014
How to Survive an Economic Down Turn – June 2014
Lost that Loving Feeling? 10 Tips to Help You Re-ignite Your Passion at Work – August 2014
Five Lessons about Finance from the Most Successful Businessmen – May 2015
How To Stop Your Business From Starving – June/July 2015
Were You Born To Do Something Great? – September 2015
TEAM BUILDING, LEADERSHIP & BUSINESS RELATIONSHIPS
Getting Emotional in Business – March 2013
Finding the One – September 2013
It’s All About the Conversation – October 2013
Why Customer Service Should be Integrated into Your
Marketing – December 2013
The Dr. Jekylls and Mr. Hydes of Business Leadership – January 2014
When Should You
Consider Someone From Outside – March 2014
The Vital Leadership Question I Couldn’t Answer – March 2014
Help Others, Help Yourself: Supporting Your Competitors in Business – May 2014
Do Fake Bonding Games Leave You Cold? – November 2014
Office Perks That Will Actually Bring in Returns – December 2014
And, Or, But – How to Handle Objections – April 2015
Top 10 Rules for Working With a Spouse – May 2015
It’s True! Mentoring Pays! – June/July 2015
Challenging The Disconnect Between What Science Shows And Business Does – August 2015
How To Increase Employee Engagement on ‘Dirty Jobs’ – September 2015
TIME & PROJECT MANAGEMENT
An Out-of-Date Bio and URL Can Lead to Disaster – June 2012
Twenty-Four Things To Do in the Dark – September 2012
Spring Cleaning Your Email Inbox – April 2013
Releasing Your Project at the Perfect Time – February 2015
Take the Sting Out of Stress When Moving Offices – April 2015
5 Ways to Simplify Scheduling During a Busy Season – August 2015
WORKING WITH THE MEDIA
Media Relations Demystified – July 2013
A Smorgasbord of Affordable PR – November 2012
Warning: This is What Bad Press Release Writing Looks Like – April 2014
WEBINARS
How to Get More Eyes and Ears on Your Webinar – October 2013
The 5 Things to Avoid in Your Next Web Conference – November 2013
Webinars: Both a Marketing and Sales Solution – June 2014
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By Contributor
Sean Allan – January 2015
Fleur Allen – September 2014
Graeme Ambrose – January 2015
Wendy Anderson – July 2012
Kritika Ashok – August 2014
Dana Barker Davies – September 2015
Peita Bates – June 2013
Jasmine Batra – March 2015
Amandah Tayler-Blackwell – June 2012, August 2012, November 2012, March 2013, September 2013, October 2013, November 2013, February 2014
Ben Bradshaw – February 2015, May 2015
James D. Burbank – May 2015
Lillian Brummet – May 2013
Lori Bumgarner – June 2012, July 2012, November 2012
Taylor Calhoun – August 2013
Rosalind Cardinal – May 2015
Greg Chapman – November 2014
Jeanette Chasworth – September 2013
Diane Conklin – February 2014
Robert Coorey – June/July 2015
Cina Coren – June 2014
Magda de Berg – July 2014
Brett Duncan – August 2015
Jan Dunlap – April 2014, June 2014
David Dye – March 2014
Dr. Neryl East – February 2015
Kayy Egal – February 2014
Clare Evans – August 2013
Thomas Farley – April 2013
Devin Ford – October 2012
Wilhelmina Ford – September 2014
Melody L. Friberg – November 2012
Kaitlin Friedman – July 2013
Katrena Friel – November 2014
Rainier Fuclan – August 2015
Jill Gambaro – August 2015
Michelle Garrett – June 2013
Sarah Gray – April 2014
Cecelia Haddad – July 2013
Marcelina Hardy – March 2013
Hailey Harper – April 2014
Amy Harris – February 2013
Kim Hesse – July 2013
Leanne Hoagland-Smith – June 2012, November 2012, January 2014, June 2014
Shel Horowitz – September 2013
Mike James – February 2015
Jason Kane – January 2015
Arpaparon Keasakul – May 2014
Brian Keen – September 2015
Pete Kelly – October 2012
Mickie E. Kennedy – November 2013, January 2014, April 2014, April 2015
Yasir Khan – May 2013
Anthony Kirlew – September 2012, December 2014
Isabella Kleiman – October 2014
Mindy Littman Holland – January 2013
Scott Humphrey – February 2013
Richard Larson – November 2013
Corinne Liccketto – November 2014
Courtney Lutkus – October 2014
Jennifer Martin – August 2014
Gina Mason – February 2014
Julie Garland McLellan – April 2015
Manilyn Moleno – December 2013
Olivia Meena – August 2013
Garrett Mehrguth – June 2014
Erika Taylor Montgomery – April 2013
Shannon Mouton – June 2012, September 2012, October 2013
Toni Nelson – July 2013
Debbie Nguyen – March 2014
Maria Nicola – October 2014
Andrea Obston – July 2012, August 2012
Philip Owens – February 2015
Melissa Page – April 2013
Carlo Pandian – March 2013
MJ Pedone – August 2012
Tristan Pelligrino – December 2012
Susan Bender Phelps – June/July 2015
Chris Picone – December 2014
Kate Pirs – February 2013
Wayne Porter – October 2013, May 2014
Amanda Pravia – October 2014
Craig Price – August 2013
David Price – June 2013
Linda Ray – August 2015
Sam Reader – September 2015
Nicole Reaney – June 2013, September 2013
Dazzle Rogers – March 2012
Lee Romano Sequeira – May 2015, August 2015
Zachary Rook – April 2015
Emilia Rossi – July 2014
Melissa Rudy – October 2013
Shane Russo – May 2014
Penny C. Sansevieri – December 2012
Fred Schebesta – December 2014
Rosalinda Sedacca – May 2013
Flo Selfman – April 2014
La Quetta M. Shamblee – May 2013
R. Travis Shortt – April 2013, March 2014
Rich Silva – May 2015, June/July 2015
Marlon Smith – September 2015
Rune Sovndahl – September 20o14
Penny Spencer – November 2014
Janette Speyer – January 2013, March 2014
John and Katie Stellar – September 2012
Noelle Sterne – October 2012, October 2013
Andrea Stradling – August 2012
Jeremiah Sullivan – September 2012
Kate Schwarz – September 2014
Rashida Tayabali – October 2014
John Terra – January 2014
Sheryl Thai – October 2014
Blair Thomas – December 2013
Eric Thomas – December 2013
Steve Thompson – April 2013
Brenda Thomson – November 2014
Mark Tomich – July 2013
Justin Ungerboeck – March 2013
Elizabeth Victor – August 2014
Alijah Villian – February 2015
Cathryn Warburton – June/July 2015
Archie Ward – March 2014, April 2014
John Leo Weber – June 2013
Brandy Lorenz Wheeler – October 2012, January 2013, February 2013
Derek Whitney – December 2013
Mandy Wildman – August 2013, October 2013, May 2014, January 2015
Tony Wilkins – January 2014
Michael Wong – July 2014
Dr. Letitia Wright – December 2012
Roger Wu – March 2015
Carrie Wynne – November 2013
JonJon Yeung – February 2013
Sarah Yip – September 2014
Marcia Yudkin – March 2015
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