If you’re a business owner, author, artist, entrepreneur or nonprofit organization, learning to attract the favorable publicity you want and deserve in a competitive marketplace is no easy task.
In a perfect world, we could simply hang out a shiny shingle, invent a fun product or write a page-turning novel and our target buyers would be falling all over themselves just to be the first in line. In an imperfect, noisy and chaotic world such as this one, however, the quest for consumers’ attention moves at such a feverish pace that s/he who hesitates to compete will quickly get lost in the shuffle.
While there are certainly merits to word-of-mouth PR in starting a buzz and sustaining the early momentum of a new enterprise, it should by no means be your only publicity platform. Nor should you limit your definition of “media” to TV, radio and print and be daunted by the high advertising costs typically associated with them. In reality, today’s media not only covers a much broader spectrum of opportunity but also brings it within affordable reach of anyone seeking to maximize their industry presence on a minimalist budget.
This site is your invitation to discover that an effective media campaign is both an art and a science. This site is also a companion resource to Media Magnetism, a book that features the “been there/done that” tips of over 20 industry experts and succinctly covers all aspects of modern media relations. The goal: To make your spin in the spotlight the best it can possibly be.
25 thoughts on “Welcome!”
Looking forward to reading more
Looks like an informative book that will provide needed information (and inspiration!) for all of us in the hectic business world.
In today’s competitive indie publishing marketplace, promoting your work and staying visible is essential. I know Christina has the business savvy and skills to know what she’s talking about. Can’t wait to get a look at this book. Any writer, or other artist for that matter, can benefit from the marketing skills Christina and other professionals can share. This should be a must-read for those who want to get ahead of the pack.
Christina is the queen of this stuff — she has been on all sides of the media/writer/PR person cycle and knows exactly what is needed, where and when! Always an engaging communicator — I look forward to her tips and guidance.
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Christina Hamlett is indeed one of the most talented of interviewers and writers I have ever met in my five decades as a journalist and investigative reporter. She kindly invited me to have her interview me about my unique nature book, The Spirits of Birds, Bears, Butterflies and All Those Other Wild Creatures. It is about intercommunications and interactions among humans and wild creatures. Her interview via email queries and answers was complete, exciting and intelligent. I would recommend those interested media affairs to read her book because if it is like her interviews and her lively personality, it has to be the best! Very Sincerely, Dennie Williams, First Time Author and Investigative Reporter
Would the book be helpful to real estate agents?
William – By all means this book would be a fantastic media resource for real estate agents, especially those who have shoestring budgets available for PR.