When the concept for Media Magnetism began to take shape, I wanted to attract the “best of the best” as chapter contributors. Over the course of the book’s development, nearly 600 experts from across the country pitched their ideas and submitted writing samples for consideration.
It was no easy task to select the “faculty” that would ultimately share their insider tips, expertise and anecdotes with Media Magnetism’s target demographic of small business owners, nonprofits, entrepreneurs, authors and artists. Once I did, however, it was not only the start of a dynamic book but also the beginning of new friendships and professional relationships.
Without further ado, here’s Who’s Who:
Wendy Anderson is President of WOW! Productions and Public Relations. She worked on the nationally aired American Comedy Awards and is Producer of the Cherry Blossom Festival SoCal. For the event industry, she has three international and six regional awards. She received the State of California Legislative Women In Business Award and serves on the Board of Directors for the Pasadena Chamber of Commerce. She founded City Personnel Services, a temporary-help employment service and wrote for Working World Magazine creating the “Working Around the World” column and an always-capacity filled workshop “Dispelling the Older Myths During the Job Search Process”. She was a Volunteer Certified Court and Community Mediator for the L.A. County Bar Association and holds a Paralegal Certificate from West L.A. School of Law. Wendy was born, raised and continues to reside in Pasadena with her husband of 30 years and their dog, Kori.
WOW! Productions 626-683-8243
http://www.woweventproductions.com
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Amandah Blackwell is the owner of Savvy-Writer.com, a website that showcases her writing. She writes for industries such as to the arts and entertainment, publishing, travel, personal and professional development, finance, health and wellness, pets, and much more. Her education includes a MSM, B.S., Accounting, and Graphic Design certification. She has a well-rounded, professional background and can write on any topic. She counts among her passions the arts and entertainment, art and design, communication, education, environment and conservation, politics, history, advocacy for various causes, and travel. In addition to freelance writing, Amandah is the owner of AB Family Coaching.com, a website for families. She’s interested in family and teen life coaching, consulting, and educating. Her mission is to help families strengthen their family, their core. She helps parents, guardians, and professionals who work with teens understand that using outdated techniques and parenting skills to reach teens won’t work. With Amandah’s assistance, parents and teens can learn how to transform their lives for the better, together.
http://www.Savvy-Writer.com/portfolio
http://SavvyWritingCareers.wordpress.com
http://www.ABFamilyCoaching.com
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Former career adviser Lori Bumgarner is the owner of paNASH Style, a Nashville-based image consulting company that provides imaging/styling and media coaching services to a variety of clients including recording artists, songwriters, professional athletes, authors, and more. She is also the author of Advance Your Image: Putting Your Best Foot Forward Never Goes Out of Style, which includes advice and tips on presenting oneself in a media interview, including how to dress for television interviews and more. Lori possesses a combined 17 years of experience of job and media interview coaching, and speaks across the country on various topics related to image. She has been featured in The Wall Street Journal blog and has appeared on radio stations such as the one where Oprah Winfrey began her broadcasting career, and on television shows such as Better Nashville. Lori is available for media coaching sessions both in the Nashville area and long distance via Skype.
PaNASH Style, LLC
9 Music Square South #198, Nashville, TN 37203
(615) 673.2394 
, (910) 988.0271 I
http://www.paNASHstyle.com
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Six-time EMMY® Award winner Shawne Duperon has been in the television business for nearly 20 years. She has taught thousands across the globe how to authentically communicate as leaders through universal themes of love, fear and forgiveness in business. She works with corporations, universities, government agencies and business owners teaching them how to strategically create media epidemics in traditional and social media that exponentially grow their business or career. She spearheaded the movement on global forgiveness called Project Forgive (http://www.ProjectForgive.com), a little five-minute video that went viral without YouTube! She has interviewed most presidents, hundreds of sports stars and celebrities such as Morgan Freeman, Yo Yo Ma, Senator John McCain and Secretary of State Hillary Clinton. She has appeared on national networks such as CBS’ The Early Show, CBC News, Canada’s Breakfast Television and been featured in newspapers such as USA Today, The Washington Post and The Chicago Tribune.
ShawneTV
http://www.facebook.com/ShawneTV
http://linkedin.com/in/ShawneTV
http://www.twitter.com/ShawneTV
29558 English Way
Novi, MI 48377
1-877-759-4599
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Photographer Devin Ford has been pursuing a love of the arts her entire life. Her work is a fusion of soulful Southern culture and contemporary Hollywood style. She started her training at age five assisting her mother with a portrait photography business in her native Grand Bay, Alabama. Devin then went on to graduate from The Brooks Institute of Photography in Santa Barbara. During her time at Brooks she studied under internationally know Fine Art photographer Jane Gottlieb who pushed her to pursue her dreams. After graduation she moved to Hollywood and spent a year working for celebrity shutterbug John Russo who taught her the business of professional photography. Devin is very much a visual communicator. As a commercial photographer, she’s a firm believer in collaborating with the client to tell their “story”. She applies Southern hospitality while anticipating and fulfilling client expectations, taking their viewpoint into account, to create images that are compelling and well-composed.
As an artist she chooses thought-provoking projects that are near to her heart. Her latest project is a book and accompanying documentary about a transgender drag queen from her hometown, Ms. Venus. Since coming to L.A., Devin has become a political activist and community leader. She has served as a Board Director for West Hollywood Chamber of Commerce, National Women’s Political Caucus LA/Westside and West Hollywood Women’s Leadership Conference. In addition she is an Ebell Wilshire Women’s Club member, an organization whose mission is to encourage and participate in educational and social growth for Los Angeles. Her award winning work has been commissioned by the Rockefeller Foundation and is in the collections of art collectors and museums. Devin’s work has also been featured in many publications including The Los Angeles Times. She lives in Hollywood with her bulldog, Dot.
Devin Ford Photography
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Deborah A. Genovesi, APR, “Your Communications Co-Pilot” is a media trainer who prepares authors and experts to dazzle on TV and radio interviews. She teaches how to design and communicate a message that gets heard and will move audiences to action, so that you SELL as well as TELL. You’ll also learn how to best play the media game while naturally being yourself on-air. The result? Deborah’s clients attract their ideal clients, sell product and get known. They learn to nail down their marketing messages and deliver them via television and radio with confidence, poise and style. Beginning her career as a TV/Radio reporter and producer, Deborah moved into PR and marketing communications and has more than 15 years of experience in New York, Cleveland and Los Angeles. In addition to authors and entrepreneurs, she has counseled executives at many Fortune 500 companies, such as Sony, General Electric, Procter & Gamble and Nintendo. Accredited by the Public Relations Society of America, Deborah has won numerous awards, including Telly Awards, Crystal Communicator Awards, PRISM Awards from PRSA, and awards from Women in Communications. Deborah can be reached via email at Deborah@CommsCopilot.com.
http://communicationscopilot.com
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Former actress and theater director Christina Hamlett is an award winning author, ghostwriter and professional script consultant whose credits to date include 30 books, 156 stage plays, 5 optioned feature films and hundreds of articles and interviews that appear online as well as in trade publications throughout the world. She holds a BA degree in Communication Studies from California State University, Sacramento and has worked in all aspects of media, specializing in Audience Analysis and Message Design. In addition to teaching workshops and online classes in screenwriting, playwriting, public relations and fiction, she is a regular contributor of lesson plans to School Video News, an online film resource targeted to K-12 video arts educators. She resides in Pasadena, California with her gourmet chef husband Mark Webb and the world’s cutest dog, Lucy.
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Leanne Hoagland-Smith, the Strategic Tactician, is an author (Be the Red Jacket in a Sea of Gray Suits), corporate coach and executive consultant who supports crazy busy forward-thinking leaders at all levels and in all industries who are tired of the current status quo, of repetitive problems and who truly want sustainable results for their teams as well as themselves. Call her at 219.759.5601 CST to learn how she can support you.
http://www.processspecialist.com
Green/ethical marketing consultant and copywriter Shel Horowitz of GreenAndProfitable.com shows how ethics and green principles are not just the right thing but also highly profitable, why most businesses shouldn’t worry about market share, how to form powerful partnerships – even with competitors – and how to go green and market green without greenwashing. An international speaker, syndicated columnist, blogger, and multiple-award-winning author of eight books including Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), Shel helps clients reach green consumers and green practitioners. His was the first business in the country to be Green America Gold Certified. He also turns unpublished writers into published authors, was inducted into the National Environmental Hall of Fame in 2011 and is widely quoted in major media (NY Times, WSJ, etc.).
Twitter@shelhorowitz
http://greenandprofitable.com
http://guerrillamarketinggoesgreen.com
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An honors graduate from Seton Hall University with experience in the world of communication and design, Peter Kelly always had an eye for creativity. During college he was a part of several organizations including a nationally recognized radio station (89.5 FM WSOU) as a promotions manager and DJ. In addition to his time there, as an undergraduate he also had the opportunity to work with several local public relations firms. Prior to Framework Media Strategies, he had the opportunity to work as a photojournalist and a freelance designer. As a photojournalist, some of his work was printed in The Setonian, Seton Hall University’s newspaper of record. As a freelance designer, he worked with personal clients to develop custom print design layout for small businesses as well as local musicians. In addition to traditional education, his past work within today’s music industry has provided vast insight into the power of specialized social media and networking. Now it is his goal to provide his clients with the creative edge and direction they need to make a mark in the vast media market of today. Along with the rest of his team at Framework Media Strategies, he looks to provide fresh content ideas as well as integrated media tactics to assist in the growth of his clients and their online presence.
Framework Media Strategies
http://www.frameworkmediastrategies.com
pete@frameworkmediastrategies.com
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Ross Kimbarovsky is the co-founder of crowdSPRING. Passionate about technology and realizing that he couldn’t wear shorts and sandals at work unless he started his own company, Ross decided to pursue his dream. Today he is a leading small business expert who regularly blogs about marketing, start-up challenges, business strategy and digital design. Prior to starting crowdSPRING, Ross spent 13 years as a successful trial attorney, most recently as Partner and Chair of the Intellectual Property Group at a Chicago law firm. He has counseled and represented clients from around the world, including many Internet start-ups and Fortune 100 companies in complex disputes involving a wide range of business and intellectual property issues. Ross has extensive media experience, including Wired, Mashable, MSNBC, Forbes and ADWEEK. Born in Kiev, Ukraine, he emigrated with his family to the U.S. in 1979. In 2006, he was named an Illinois Superlawyer® and one of “40 Illinoise Attorneys Under Forty to Watch” for intellectual property and complex commercial litigation. Ross holds a BA in Political Science and Philosophy from Northwestern University, a law degree from the University of Illinois, and a Salesman of the Month certificate from crowdSPRING. Contact him at Ross@crowdspring.com or on Twitter at @crowdSPRING.
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Anthony Kirlew is a veteran of the Internet Marketing industry. He has successfully helped companies leverage the Internet & Social Media for profit since 1999 and has worked with some of the largest brands online including iUniverse, Web.com, and The Knot. As an industry leader, Anthony makes it his daily focus to stay current on the ever changing world of Internet Marketing and Social Media. You can find his insights at his blog, OldSchoolSEO.com as well as other industry blogs where he is a frequent guest blogger. Currently, he operates AKA Internet Marketing (http://www.akaim.com), a full service Digital Media Agency that helps companies of all sizes to grow profitably by implementing Internet and Social Media Marketing strategies. Anthony is also the author of The Internet Marketing Guide for Small Business and is a frequent speaker at conferences, seminars and workshops. Originally from Maryland, Anthony escaped the cold winters for a life in the desert and resides outside of Phoenix, Arizona with his wife Nicci.
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Jeff Maxwell is a 30-year veteran actor, comedian, writer, producer, best-selling author and former casting director for 20th Century Fox. With over a hundred TV shows and several films to his credit, Jeff is probably best known as an actor for his 9-year role as Private Igor on the CBS television mega-hit series M*A*S*H.Jeff’s show business career began when he and a high school pal formed a comedy team, Garrett & Maxwell. The team developed rapidly and went on to perform with such classic entertainers as The Smothers Brothers, Redd Foxx, Flip Wilson, Kenny Loggins and Robin Williams. After a very successful seven years of performing around the world, the two went their separate ways and Jeff became a studio executive in the casting department of 20th Century Fox. It wasn’t long, however, that his performing side took over, landing him an association with what was destined to become the most watched show in television history. For nine years, Jeff played the role of Private Igor the beleaguered mess tent cook on the iconic series, M*A*S*H.Acting in many other television shows and films, including the comedy-classic, The Kentucky Fried Movie, Jeff also wrote, produced and directed numerous corporate videos, including two award-winning drug-awareness programs for the Keebler Corporation: I BELIEVE IN MEand SISTERS. Along with being an accomplished screenwriter, he also created and produced a pilot for the CBS television network hosted by Georgia Holt and Jacqueline Stallone – the mothers of Cher and Sylvester.Some years after M*A*S*H ended production, Jeff returned to his M*A*S*H roots and wrote a best-selling cookbook, SECRETS OF THE M*A*S*H MESS: THE LOST RECIPES OF PRIVATE IGOR. Filled with delicious recipes, letters to Igor’s mom, and never-before-seen photo’s, the book was written to tell Jeff and Igor’s side of their M*A*S*H experience…and to make the case that Private Igor was actually a good cook.Though comfortable with the role of producing and writing, Jeff returned to acting in a film titled Divorce: The Musical in which he plays the co-owner of an infomercial company with big problems.Jeff recently wrapped up a year behind the microphone at KFWB 980 as co-host of Breaking In, a show devoted to giving tips about how to break into the entertainment business.Jeff also created and produces an educational DVD product titled Careers. His movie interests recently led to him forming Smash Cut Entertainment LLC, a company designed to produce Feeding Francis – a motion picture with a twist of vampire.
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Lana McAra is the creator of InstantClientGenerator™ and popular radio host. She is a Psychographics Marketing Expert creating character studies to help business owners discover the emotional buying triggers that cause their prospects to say yes. Writing under the name Rosey Dow, she is the author of 19 published books including Reaping the Whirlwind (a Christy Award winner), Colorado Christmas, Survival Cookbook for Americans Abroad and Penny Pinching Meals with more than half a million books sold. You can listen to her broadcast at TheProspectProfileronRadio.com.
info@instantclientgenerator.com
http://InstantClientGenerator.com
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Shannon Mouton is a relationship marketing professional with a passion for utilizing social technology for building B2B/B2C relationships, sharing information, networking and advancing the greater good. She has over 20 years of public relations, marketing and community building experience. Her combination of political, nonprofit, higher ed and corporate experience has afforded her opportunities to build communities where none existed, develop and launch innovative programming and bridge generational, economic and racial divides. Shannon serves on the board of directors for the In Series, a Washington, DC performing arts organization. She is a regular contributor to Women Grow Business and Discover Exceptionalism, and her blog, Shannon Sez So, examines life’s joys, pains and idiosyncrasies. Shannon is the founder of Topaz Consulting, a DC based marketing consultancy with a nationwide portfolio of clients. She graduated from Mount Vernon College (now part of The George Washington University) and is a proud native Washingtonian.
Topaz Consulting
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Andrea Obston is the president of Andrea Obston Marketing Communications, a Connecticut-based firm that works in partnership with its clients to maximize the impact of their marketing dollars. The firm creates and executes marketing strategies that improve clients’ bottom lines. It mobilizes traditional and social media in an approach it calls B2E (Business to Everyone) to bring a client’s message directly to the people and organizations it needs to reach. The firm’s expertise includes strategic marketing planning, brand development and marketing, public and media relations, social media and other website-based connections as well as communications training. Its subsidiary, Andrea Obston Crisis Management, provides public image crisis planning and management. The firm, celebrating its 30th year, is based in Bloomfield, Connecticut. For more information, see http://www.aomc.com, www.Facebook.com/Andrea ObstonMarketingCommunications, @aobston or 860-243-1447.
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As President and CEO, MJ Pedone has supervisory and strategic control over all functional disciplines of Indra Public Relations. A former partner and CEO of Pro Players Sports Marketing Group, Inc., MJ served as President of the Sports Branding Division working with professional athletes to activate PR, marketing and branding campaigns across a wide range of corporate platforms. With almost two decades of experience, she is a result driven leader with B2B and B2C experience and is a seasoned marketing and public relations specialist who possesses a unique perspective when it comes to celebrities, athletes, nonprofit organizations and business branding from the grass roots to multimedia level. Her ability to present and articulate comprehensive marketing strategies and complete the loop of communication has always been recognized as exceptional. MJ’s relationships and “A-List” roster of clients reads like a “who’s who” of Professional Sports, Hollywood and Corporate America earning her the title of Publicist for many of her celebrity clients. Her forward-thinking approach towards business strategies, has led to unique and successful cross marketing opportunities for her clients. Integrity is the foundation of her values and character and is inherent in the methodology that she has employed in forming her firm and trusting relationships. Her imprint on the industry has now expanded globally by helping celebrities and nonprofits address disaster relief programs in Haiti, Africa and most recently, Sri Lanka. Indra Public Relations is proud of helping its nonprofit clientele raise a significant amount of funds throughout the years under MJ’s strategic guidance and leadership.
Indra Public Relations
521 5th Ave, Suite 1700
New York, NY 10175
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Mike Samson is the co-founder of crowdSPRING and resides firmly at the bottom of the company’s ping-pong totem pole. Prior to starting crowdSPRING, Mike was an Emmy Award® nominated Producer and Production Manager with more than 20 years of experience as a senior manager in the film and television production industry. He has worked on dozens of feature film and television projects including Wall Street, Bull Durham, Steven King’s The Stand (miniseries), and Men in Black II. In prime-time dramatic television, he supervised on TV series such as New York Undercover and Third Watch. Mike has received numerous honors individually and as a team member, including an Emmy Award® nomination, DGA awards, and a George Foster Peabody Award. He is a member of the Directors Guild of America and the Academy of Television Arts and Sciences. Mike is a frequent speaker on creative crowdsourcing and has given expert advice to audiences at top trade shows including South by Southwest and DEMO. He regularly works with journalists at broadcast, print and online media outlets including MSNBC, Crain’s Chicago Business, AdAge, Wired, VentureBeat and the New York Times. Mike has a BA in Mass Media from the University of Illinois and a MBA from Northwestern University’s Kellogg Graduate School of Management. Drop him a note at Mike@crowdspring.com or on Twitter at @crowdspring.
crowdSPRING
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Flo Selfman is a public relations consultant with more than twenty years experience creating and implementing PR campaigns for lifestyle companies, festivals and events, theatre productions, and personalities. She also consults on all aspects of publishing, marketing, and publicity for self-published authors and small presses. Her press kits and campaigns have received awards.
Before entering public relations, she handled viewer relations and audience research for a network television show. A native of Ohio, she earned a BA degree in Psychology from UCLA, a California Secondary Teaching Credential, and the Instructor Development Certificate from UCLA Extension. She teaches lively onsite grammar and punctuation review workshops for adults, and proofreads and edits scripts and manuscripts for a variety of individual and corporate clients. Flo’s professional affiliations include Entertainment Publicists of Southern California (EPPS), Publishers Association of Los Angeles (PALA), Book Publicists of Southern California (Winner, IRWIN Award for Best Book Tie-In Campaign, 2005), and Independent Writers of Southern California (www.IWOSC.org), currently serving her seventh term as president.
She is a partner in Words à la Mode, a writing-editing service; see http://www.wordsalamode.com.
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Jeremiah Sullivan, a proud Seton Hall University graduate, has gained valuable experience in the areas of public and media relations, as well as the advent of social media and Web 2.0 applications. Often carrying the title of a ‘utility-player’, in college he was fortunate enough to spend time with seven noteworthy organizations. These experiences offered the invaluable ability to work alongside seasoned pros and understand how to successfully communicate one’s message in today’s crowded marketplace. “To me the dissemination of media today is both fascinating, both for the amount of it that is consumed daily, as well as the speed by which it continues to move.” Prior to Framework Media Strategies, he had the opportunity to assist in the re-launching of a museum and expo center, aid in event planning for a liberal arts college, broadcast Division I athletics, host a weekly radio show and assist in the writing, taping and editing of television programs. In addition, he served as a journalist for six years, with some of his written work published by outlets such as Major League Baseball and Seton Hall University. It is now his goal to assist clients with their communication needs by blending together public and media relations, creative design and new media tactics.
Framework Media Strategies
http://www.frameworkmediastrategies.com
jerry@frameworkmediastrategies.com
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As a digital addiction and recovery expert, Dr. Ryan G. Van Cleave has spoken throughout the world, as well as on FOX News, ABC News, NBC News, CNN Headline News, “Coast to Coast,” and dozens of other media outlets. He’s taught writing and literature at Clemson University, Eckerd College, Florida State University, George Washington University, the University of Wisconsin-Green Bay, and the University of Wisconsin-Madison, as well as at prisons, community centers, and urban at-risk youth facilities. He lives in Sarasota, FL where he works as a freelance writer, a writing coach, and a Liberal Arts department faculty member at The Ringling College of Art & Design. Check out Ryan’s latest Young Adult book at
http://www.unlockedthebook.com.
http://www.ryangvancleave.com
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Brandy Wheeler is a designer by trade, teacher by nature and comes from a long line of entrepreneurs. A graduate of Albion College with a degree in visual art, Brandy began her career in graphic design working for ad agencies, a museum exhibit design firm and freelancing all the while for small businesses in her hometown of Traverse City, Michigan. After suffering a lay-off as a result of 9/11, Brandy tackled the role of entrepreneur and created Mealtickets & Unusual Ideas®, a marketing and advertising card display service designed to promote restaurants and attractions to area visitors. In 2011, in an effort to transition a print-based business into the mobile world she launched the Traverse Traveler iPhone app. This handy mobile guide to the Traverse City, Michigan region sky-rocketed in popularity with over 6000 downloads in the first year. The Traverse Traveler app was selected from over 500 submissions to be featured in the book, Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design, by David Langdon and Anita Campbell. With over 20 years of experience in many areas of graphic design and marketing, Brandy freely offers her tips and tricks to clients and friends through her monthly email newsletters and on her blog. Her philosophy is simple: “As a designer I’ve seen more than my share of overstuffed ads, make-shift brochures, bad clip art and shoddy copy. So for the sake of all that is clean, crisp and easy to read, I freely offer my tips and tricks. May your ability to communicate in image and words be forever improved. Or at least I can say I tried.”
Twitter @TraverseTravelr
http://marketingdiy.wordpress.com
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Michael Wong is an American born photographer who studied photography at Art Center College of Design. His Southern California upbringing not only gave him an appreciation for the great outdoors but also fueled his enthusiasm for the modern music scene. His photo shoots of musicians and bands in Hollywood and New York led to record covers for Blue Note artists and Aretha Franklin and, during the 1990’s Alternative phase of music, his lens and creative vision were put to good use in photographing bands like New Order, Oasis, Pavement, Yoko Ono and Blondie. The move to Manhattan was an easy step for Michael to take and the Lower East Side soon became home. The NYC address also put him on the scene to photograph skateboarders and basketball, the latter opening doors to commercial contracts with Nike, Adidas and Converse. His interest in culture has captured musicians, youth culture and athletes around the world. His new interest is shooting video and he has done video work for Footlocker, Beretta, Acapulcogoldny, ATR, and Rakim. He is married to graphic designer Nancy Mazzei.
Michael Wong Photography Inc.
http://www.michaelwongphotography.com
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Commercial & editorial photographer Gale Zucker is the co-author of the book Craft Activism: People, Projects & Ideas from the New Community of Handmade, by PotterCraft 2011, chosen for Best Books of 2011 by both Library Journal and Amazon. She is also the photographer/co-author of Shear Spirit: Ten Farms, Twenty Projects and Miles of Yarn (PotterCraft 2008) .
Gale is an award-winning photographer known for her “real people in real places” portraits and storytelling coverage, often for corporations, institutions, small businesses and non-profits. She has worked on assignment for Smithsonian, Yankee, Wine Spectator, TV Guide, CraftStylish, USA Weekend , Womans Day, and for The New York Times. Gale lives in shoreline Connecticut with her family and can most often be found , when not photographing or traveling, on the beach.
Gale Zucker Photography
(203) 488-0499
Media Magnetism 