Tuning Out the Naysayers

Posted on by Christina Hamlett

headphones

History has given us no shortage of dreamers whose friends and foes were probably quick to say, “I told you so!” whenever one’s defiance of convention resulted in fizzles, flops and failures.

  • The eighth time was the charm for R. H. Macy after his first seven businesses went belly-up.
  • As a youth, F. W. Woolworth wasn’t allowed to wait on dry goods customers at his first job because his boss said he didn’t have any sense.
  • Fledgling author Dr. Seuss was rejected by 27 publishers before someone finally decided to give his stories a chance. Jack London tops that rejection count with 600 “no’s” before he got his first “yes.”
  • Henry Ford went broke five times before launching a car company that finally found success.
  • Elvis Presley was fired after his debut performance and advised to go back to driving a truck.
  • Long before he gave the world The Happiest Place on Earth, Walt Disney was fired by a newspaper editor who told him he lacked imagination and good ideas.
  • The Wright Brothers went through years of failed prototypes until they came up with a model that literally got off the ground.
  • Vincent Van Gogh sold only one painting during his lifetime and yet kept at it because – well, he really liked to paint.

The lesson here is that if any of the visionaries on this list had caved to the pressures of the bliss-blowers and shelved their dreams in deference to a well-lit, safe and predictable path of ordinariness, what a loss it would have been to the generations that followed.

So it is as well with aspiring sole proprietors. If you have the aptitude for your chosen field – coupled with the patience and ambition to learn how to make your ideas work in a commercial context – the world is truly an oyster of your own making.

Just make sure your shell has enough layers of insulation to drown out the noise of everyone pounding on it and saying you should be making something else.

 

Excerpted from Office for One: The Sole Proprietor’s Survival Guide (available on Amazon in paperback and Kindle)

Pink-Slip Your Non-Performers

Posted on by Christina Hamlett

nonperformers

When you’re an employer, it’s no easy task to let someone go that hasn’t been pulling his/her weight and measuring up to company performance standards. Have you communicated your concerns with clarity? Are there resources or motivational strategies you may have overlooked? How will assignments be reallocated in the interim so as not to disrupt the workflow?

When you’re a freelancer – and writers are especially prone to this – it’s just as hard to let go of all the dribs-and-drabs publishing markets that are supposed to collectively sustain you until Something Really Big comes along. Yet how many of these low-paying gigs have actually increased your exposure, added to your skill sets, and/or made you feel deeply appreciated? If they’re just taking up space on your calendar and desktop, maybe they need to be shown the door.

Consider the following:

  • “Non-performing” markets take up a disproportionate amount of your time and resources and – because you’re not seeing the results you want (i.e., a growing bank account, a bigger global footprint) – can put a negative cast on your self-esteem and sense of accomplishment. Content mills are a good example of this. On the surface, $25 for a short article sounds like a pretty easy and consistent income stream. If you can turn out said article in 60 minutes, not have to do any research, and not have your material sent back for rewrites, you’re earning $25 an hour. But what if that project takes you two hours? Four hours? Eight hours? Before you realize it, you’re now making $12.50/$6.25/$3.12 an hour. Those hours add up – and could be better spent on projects that pay more handsomely.
  • In focusing on how to correct ongoing problems (i.e., chasing down payments, dealing with difficult clients), there’s no telling how many opportunities are being missed in venues that provide greater promise. As recently as last week, for instance, I had a writer colleague tell me that she’s reluctant to dissolve her relationship with her agent despite the fact the latter hasn’t sold anything for her in almost two years. “I don’t want to hurt her feelings,” she said, ignoring the reality of her own career being hurt by a non-performer that’s holding her back.
  • Whether it’s personally or professionally, you’re also known – and evaluated – by the company you keep. As a leader, you’re judged by how effectively you’re managing your team. As a team member (albeit a subcontracted one), your reputation can be jeopardized if the entity with which you’re associated starts getting bad press. This further extends to the issue of whether you should stay with a sinking company and squeeze out a few more checks until you’re officially let go or jump ship before a replacement opportunity for new income has presented itself. While the saying holds true that it’s easier to get a new job while you still have one, how much of a sinking company’s failure do you want attached to your own name if you wait too long to leave?

This being a new year and a chance for a fresh start, it’s time to have a staff meeting (with yourself!)  and take a critical look at what can be jettisoned in order to get you where you want to be.

In my own experience, I look at three key elements in either accepting new projects or culling venues from my existing list of obligations: (1) what does it pay, (2) who will I reach, and (3) how will I feel about doing it. For a project/venue to be viable, it has to satisfy at least two of these three criteria. For example, I’ve been writing lesson plans for free since 2009 for an online resource for video arts educators; I’ll continue to do so for the foreseeable future because I’m not only reaching multitudes of teachers and schools across the country but the feedback and effusive appreciation they express makes it all worthwhile. Conversely, I’ve turned down a number of ghostwriting projects which – while they would have yielded a high paycheck – would have involved stressful interactions with demanding/unpleasant/contentious clients and left me little time or energy for the projects that gladden my heart…and bear my own name.

Lastly, it’s important to look at the consequences of off-loading business relationships that don’t seem to be doing as well as you’d like them to. Is there a way to negotiate better terms and conditions? Is it a platform for professional growth if you continue to pay your dues and prove your worth? Are there perks or networking opportunities that might not be found elsewhere? A case in point for the latter is an associate who pens freelance interviews for an arts and entertainment magazine. While he often grouses that the pay is paltry, he’s also compensated with tickets to film screenings, play previews, concerts, gallery openings and the chance to schmooze with celebrities. For the time being, it’s an association that meets the performance definition of Priceless.

 

 

I’ll Be In My Virtual House If Anyone Is Looking For Me

Posted on by Christina Hamlett

Tiny Space Artist Loft

When you’re working in a job that you’re not keen about – and working for a boss you think is a doofus – there’s nothing glacially slower than the hands of an office clock. Will it never be lunchtime? Will it never be time for a break? Will it never, ever be time to go home?

Back in my 20s and 30s, the one thing that sustained me during the interminable days of boredom was the fact I always had something exciting to look forward to after work and on weekends; specifically, rehearsals and performances in community theater productions. Even when I was doing something mindless like filing correspondence, processing travel claims, or organizing the supply room, the best way to “get out of myself” without physically leaving was to mentally review my lines, think about favorite shows I had done, and plan menus for upcoming cast parties. To the casual onlooker, I looked completely content doing the most mundane tasks – the secret being that the contentment derived from thoughts which had nothing to do with work. A critical component of this mindset, of course, was also embracing the view that none of these jobs defined who I was as an individual; they were simply the means to an end of keeping bills paid. Nor did I ever stray from the belief that one day I’d be working for myself and not watching a clock at all.

When that wish came true and I became a full-time writer, I discovered something interesting about myself. Although I’m sure I always suspected I’d work harder as a sole proprietor and put in far more time than I ever did as someone else’s employee, maintaining a balance between home and work is a particular challenge when they’re both under the same roof; i.e., the temptation to answer a phone even if it’s “after hours;” the tendency to talk about work ad nauseum at the dining room table; the “just one more email” before bedtime. Although I’m much better at dialing back and keeping to a workday schedule than I was when I started, I’m also the first to admit I usually eat lunch at my desk and forget to take breaks unless my Chief Canine Officer reminds me she wants a walk.

We don’t think of stress as an impediment to creativity, yet stress can creep into the psyche if we don’t purposely plan for activities to alleviate it. Yes, that’s right – plan. While it may sound silly to block out increments of time throughout your home office day – and even put reminders on your daily calendar – it’s much too easy to let that down-time routinely slip away. For me, the stress-busting takes the form of two activities that have absolutely nothing to do with writing or consulting. The first is playing my upright grand piano for 20-30 minutes – usually Broadway show tunes that put me in a singing mood. The second is my architectural design software which allows me to dabble in original floor plans, color schemes, furniture layouts, etc. It’s amazing what wallpapering a virtual room, swapping out fireplaces, “planting” trees and flowers (and, of course, imagining the families that might live there) can do to reframe my thinking and make me feel as if I’ve just returned from a mini-vacation.

I also make it a point not to put any computer or telephone icons in my virtual houses…just in case anyone figures out how to interrupt me for something that can easily wait until I come back.

Here’s my line-up of stellar guest bloggers this month:

Information Technology Considerations for Your Business Plan – by Rich Silva

Protect Your Creation – Intellectual Property Tips – by Cathryn Warburton

How To Stop Your Business From Starving – by Robert Coorey

It’s True! Mentoring Pays! – by Susan Bender Phelps

Need some extra help taking stress out of your life? I recently had the pleasure of chatting with Dr. Annika Sorensen, author of My De-Stress Diary – 52 Effective Tips for Less Stress and More Peace of Mind. I liked her book so much that I actually keep a copy of it permanently on my desktop. Here’s the link to her feature interview: https://fromtheauthors.wordpress.com/category/dr-annika-sorensen/

Help Wanted

Posted on by Christina Hamlett

Blog Image

Back in the days when I worked in state government, I always viewed summer with a mixed sense of anticipation and dread. Summer was the season of interns, the season when the floodgates would open and spill forth dozens of cattle-call applicants in their late teens and early twenties. Although these positions were unpaid, it was management’s vision of a win/win scenario: the interns would get work experience to put on their resumes and the rest of us would get a cadre of malleable minions to do the filing, open mail, stock supplies, and run errands.

While now and again we’d delight in finding a true gem who had the skill sets, initiative, and leadership qualities that could one day translate to a full-time job with us, the majority of them were clearly not the sharpest knives in the drawer. Among them:

  • The one who threw out any mail that personally didn’t look interesting to her. (She asked me why we never got fashion magazines or People.)
  • The one who filed all the travel claims under “S” for “someone who took a trip.”
  • The one who took over an hour to deliver a file to an office located on the same floor. (If we had traced his footprints, they would have looked like Billy’s from a Family Circus)

As the saying goes, good help is hard to find. Bad help (which is worse than no help at all) can take years off your life, cause costly mistakes and jeopardize your reputation. While government agencies and nonprofits have no problem doing shout-outs for extra pairs of hands, a lot of sole proprietors I’ve known over the years are not as willing to admit they’re getting overwhelmed. A part of it, I think, is that they want to maintain the image they’re completely in control (albeit exhausted to the point of collapse). They’re also cognizant of the reality that in the length of time it takes to train a helper how to do something – or correct how the helper did it totally wrong – they could easily have just done it themselves.

Whether you’re looking to go the intern route for short-term projects or planning to one day expand your small business and put out the call for prospective employees, it’s critical to have a clear sense of what you want, how much supervision you want/need to provide, and what the participants can potentially gain from the experience of working with you. The more “ownership” they feel they have in the process and the outcome, the more pride they’ll take in paying attention and doing their assignments well.

These same elements apply to situations where you’re subcontracting with local vendors to provide services (i.e., catering) or outsourcing product-oriented tasks (i.e., assembling goods) to an off-site team an ocean away and with whom you have no physical interaction or quality control mechanism. While you may have the highest trust that everyone is doing what they’re supposed to, the bride whose flowers aren’t delivered on time or the client who receives 500 logo key chains with the company name misspelled isn’t going to mad at your helpers; they’re going to be mad at you for allowing that mistake to happen in the first place.

*****

Here’s the lineup of my guest contributors this month:

Take the Sting Out of Stress When Moving Offices – by Zachary Rook

And, Or, But – How to Handle Objections – by Julie Garland McLellan

How To Design a Marketable Signature System – by Ling Wong

Using Lists to Draw Web Traffic and Media Attention – by Mickie Kennedy

The Business of Being Creative

Posted on by Christina Hamlett

Painter

Several years ago at a party someone asked me what type of business I was in. “I’m a writer,” I replied. “No, I meant for a real job,” she said. Despite the fact I’ve been a full-time wordsmith for some time and earn a good income from it, her response wasn’t an uncommon one. When you have a career that pays you to have fun, it somehow flies in the face of conventional wisdom – and parental nay saying- that you’re just not treating the concept of “work” seriously enough.

Unfortunately, I’ve encountered a number of aspiring writers, artists and musicians that are apologists for their own talent, boxing themselves into the category of hobbyists on the argument that they haven’t been discovered yet. To support themselves until that day arrives, the salary they draw from being employed by someone else often becomes the excuse to avoid thinking about how they’re going to be their own boss.

This is a self-defeating mindset on several levels, the most important being that if you’re not treating your creative endeavors as both a brand and a business right now and spending the time and money to be successful, no one else will invest in your dream, either.

Even if your passion is currently in the part-time/evening/weekend stage:

  • Do you have a well defined marketing plan?
  • Do you have a presence on social media?
  • Do you hold regular staff meetings with yourself?
  • Do you set weekly goals?
  • Are you willing to cut poorly performing divisions (i.e., low-paying markets)
  • Do you research what your competition is doing?
  • Do you really know who your audience is?
  • Are you staying abreast of current trends and technology?
  • Do you constantly look for ways to repurpose/reinvent/recycle past projects into exciting new ones?
  • Do you reward yourself when your one-person team does well?

Creative types are also the least likely to pay attention to what they have to pay in taxes or what types of business expenses are allowable as deductions.

Herein are six tips to lessen the pain of tax season (and possibly avoid an audit):

  1. Even if you haven’t made the transition to a full-time creative (and your relatives still refer to this quest as your “little hobby”), it’s critical to treat your craft like the professional enterprise it is. If you don’t have one already, there should be a designated “home office” space in which you can perform, uninterrupted, the principal tasks relevant to your biz. If this space is used exclusively and regularly for that purpose, you may be able to claim a tax deduction for costs associated with its maintenance (including utilities and repairs). Note: If your art/music/writing really is a hobby, the deductions you claim can’t exceed the total amount you have earned.
  2. When you work for someone else, a lot of deductions come out of your paycheck before you ever see it – the largest of these typically being state and federal income tax. If you’re a freelancer, the responsibility to estimate these amounts is up to you. For every check you receive, set aside approximately 25 percent of it so you won’t be caught short when annual taxes are due. If you’re bringing in large sums of freelance money on a regular basis – as opposed to occasional dribs and drabs – you’ll need to make estimated tax payments every quarter.
  3. Familiarize yourself with what’s a legitimate business expense and what’s not. If, for instance, you’re writing a biography about Beethoven, you’re likely to show up on a tax auditor’s radar if you went out and bought yourself a grand piano for $100,000 to just sit in your living room and inspire you. On the other hand, a $2 pair of earplugs so you can immerse yourself in Ludwig’s world of silence would qualify as a research tool. Other deductible expenses include resource materials (books, periodicals, tapes), office equipment and supplies, business insurance and licenses, membership fees, conferences and subscriptions, telecommunications, photocopying and postage, and marketing. Travel, meals and entertainment may also be deductible if there’s a verifiable correlation to your business.
  4. Keep detailed records and receipts for everything you plan to claim as a business-related expense. And no, we don’t recommend throwing everything into a shoebox. Set up an Excel file or purchase an accounting software program to judiciously log every money transaction that comes in or goes out. Create a back-up file and store it somewhere other than where you keep the original.
  5. Don’t toss your rejection letters. Yes, yes, we know they’re painful reminders that someone didn’t like your work and you’d just as soon rid yourself of the evidence. When you’re just starting out, however, this paper (or email) trail of correspondence serves as proof that you have actually been trying to hone your craft. Otherwise, that pricey new computer you’re claiming as a business expense could raise suspicions that you’re only using it for games and watching cat videos on YouTube. Keep in mind that you have to be earning something from this creative endeavor and that it has to be more than what you’re trying to claim on deductions.
  6. Hire a professional who is well versed in the tax laws and filing requirements specific to freelancers home-based small businesses. Even if you’re as savvy with numbers as you are with words, tax preparation can be stressful. (And really now, shouldn’t you be putting your brain to better use thinking of a plot for your next book or the subject of your next painting?) If you do try to go it alone, second-guessing what’s allowable, what isn’t and which form to fill out could get you in trouble. FAQs can be found on your country’s tax authority website along with a help line to speak with an expert.

*****

Here’s the line-up of this month’s guest bloggers:

Can Introverts Excel at Publicity? – by Marcia Yudkin

Level the Playing Field Using Sponsored Content – by Roger Wu

The Anatomy of a Killer Facebook Ad – by Jasmine Batra

 

 

 

Crossing the Potomac

Posted on by Christina Hamlett

Washington Crossing Delaware

When George Washington stood at the helm in his famous crossing of the Delaware on Christmas Day in 1776, it’s unlikely he brought along a boatload of emotional baggage:

  • “I wonder what’s up with Benedict’s sudden disappearing act.”
  • “Whatever happened to all those couples with whom Martha and I used to break bread at Mount Vernon?”
  • “Does Betsy Fauntelroy ever think about me?”
  • “How long is Franklin going to stay in a snit about my dissing his idea that our national bird should be a turkey?”

Nope. You can tell by the look on George’s face that he had much weightier issues on his mind:

  • What if the Hessians outnumber us at Trenton?
  • What if we run out of food and ammunition?
  • What if my soldiers whose enlistments are up on the 31st decide to quit and go home?
  • What if this wicked weather causes the river to freeze and we’re stuck until Spring thaw?
  • What if my standing upright while everyone else is sitting down causes the boat to capsize and we all drown?

These were indeed the times that tried men’s souls. Washington, however, wisely understood not only how to pick his battles but also which battles, frankly, were no longer worth his time and energy. Turns out that this is actually a pretty good business model with application to the 21st century as we move into the challenges of a new year.

In my own case, the river I’ve crossed most frequently isn’t the Delaware but, rather, the Potomac. Since 1982, my love of Alexandria, Virginia has led to annual getaways from the West Coast to enjoy a Colonial glimpse of life in the past lane and reconnect with friends and colleagues. “You always come back so refreshed,” my friend Linda said after I described the euphoria I felt every time I saw the morning sun glint off the wings of my plane as it banked over the river and followed its course all the way to National/Reagan Airport.  In time, “crossing the Potomac” became a euphemism for leaving one’s cares behind…if only for the blissful duration of a week’s stay.

It wasn’t long after that I introduced my husband to this “rite of winter” and the importance it held for me, so important that – without even asking – he always makes sure I have the window seat for our descent so as not to miss a single moment.

The euphoria is still as high as ever but on our recent pre-Christmas trip, I came away with an epiphany that makes even more sense than simply putting one’s worries and trepidations on hold. Why not, instead, figuratively release them to the depths of the river and allow them to sink once and for all?

Too often our journeys in life are so weighted down by regrets, disappointments, anxieties, betrayals, doubts and anger – usually over events which aren’t even within our control – that we lose sight of the possibilities and opportunities that are within our reach. Instead of steadfastly focusing on the road ahead, we become obsessed with looking in the rearview mirror to either see what’s gaining on us or to speculate ad nauseum why we’re not being followed by those whose loyalty we once trusted would always be there.

Not all destinations can be reached by land, sea or air, especially if it’s a dream that dwells within the heart. In order to reach it, you must first cathartically lighten the emotional load which has been taking a toll on your spirits, zapping your energy levels and causing you to believe that every problem – real, imagined or even someone else’s – is realistically fixable. And while it’s a stretch to fathom Elsa’s “Let It Go” as a soundtrack to George’s historic crossing, it’s nonetheless a theme as relevant to a Frozen fairy tale as it is to an ice-locked landscape or the inertia of stuck sensibilities.

*****

Here’s the line-up of this month’s guest contributors:

Tuning Out the Naysayers – by Mandy Wildman

Hidden Energy Users, How Much Is It Costing Your Business? – by Graeme Ambrose

Emerging E-Commerce Trends For 2015 – by Jason Kane

How Shopify Reinvented the Wholesaler – by Sean Allan

 

Office For One

Posted on by Christina Hamlett

 

Office for One“A chair is still a chair
Even when there’s no one sitting there”

Burt Bacharach/Hal David – Promises, Promises (1968)

When you take a leap of faith and promise yourself to start the business of your dreams, an empty chair in an Office For One symbolizes two things.

The first is that you’re now the captain of a new ship about to take its maiden voyage. There’s no boss looking over your shoulder, no cubicle mates to gossip with at the water cooler, no time-clock to punch. You’re free to chart your own course, drop anchor in any port of call that looks interesting, and decide how to spend whatever treasure you might discover along the way. That chair represents an end to over-stuffed committees, snore-fest staff meetings, annual performance reviews, and snarky office politics…and the beginning of a fasten-your-seatbelt adventure in which every risk and every reward will carry your signature style. It’s the place where you’ll imagine, you’ll plan, you’ll create, you’ll reinvent. If it’s comfortable, you may even take occasional naps in it with no worries of censure or interruptions, for you’ll know that you – and you alone – have earned the right to sit there as long as you want.

Not every aspect of an empty chair is quite so welcoming, however. Depending on how many years you spent being an employee of someone else, there’s a possibility that all of the things you couldn’t wait to get away from are among the first things you’ll miss when you become your own boss.  The organizational structure, rules and deadlines that previously allowed you to multi-task with gusto from 9 to 5 are no longer part of your daily routine, a dramatic shift that – in the absence of self-discipline – can lead to binge-watching multiple seasons of TV shows, playing computer games, and spending way too much time on email. The lines between your professional life and your personal life can become blurred, especially if they co-exist 24/7 under the same roof. Calling in sick to play hooky isn’t what it used to be, either, nor can you delegate tasks and errands when you’re caught in a crunch.

As the saying goes, it’s lonely at the top.

It can be incredibly lonely sitting in that chair, too.

Excerpted from Office for One: The Sole Proprietor’s Survival Guide, now available on Amazon and featuring the advice of over 30 experts on how to go it alone without getting lonely. http://www.amazon.com/Office-For-One-Proprietors-Survival/dp/1502582147/ref=sr_1_1?ie=UTF8&qid=1414004341&sr=8-1&keywords=office+for+one.

*****

Here’s this month’s line-up of guest blogs:

Business Plans – Essential or Useless? – by Dr. Greg Chapman

How To Win Awards To Put The Spotlight On Your Business  – by Penny Spencer

Networking Isn’t About Having A Great Elevator Pitch – by Brenda Thomson

Do Fake Bonding Games Leave You Cold?– by Katrena Friel

What to Know About Your Book–and Yourself–Before Starting a Publicity Campaign by
Corinne Liccketto

Don’t Touch That Couch!

Posted on by Christina Hamlett

couch

You’ve probably heard the expression “creatures of habit.”  As psychologists explain it, human beings are unique, complex and known to incorporate a wide breadth of rituals into their daily routines. These rituals – whether silly or serious – not only enable them to imbue their lives with a tidy sense of structure but also give others a sense of predictability on how they’ll react in habitual situations such as making breakfast, getting dressed, or cleaning the kitchen.

They’ve observed, for instance, that Janice always keeps the milk and cream on the right side of the refrigerator’s top shelf and the orange juice on the left side of the door. They’ve noticed that Jeremy always aligns the shoes in his closet with the toes pointing north. They’ve asked Lily why she folds her cotton dishtowel into a square and places it within the framed grout lines of the tile counter and she consistently responds, “It’s just the way I’ve always done it and I think it saves time in the long run on grout cleaning.”

There are good habits and there are bad habits. There are habits that have been ingrained since childhood (i.e., eat everything on your plate), habits influenced by parents (i.e., there is only one “correct” way to hang toilet paper), and habits we develop on our own as a matter of convenience (i.e., if I put out my clothes the night before, it will save time getting ready for work).

The longer a habit has been part of one’s personality, the harder it is to break. Likewise, the passage of time may even have rendered it impossible to remember why or how it started in the first place. If those long-term behaviors aren’t healthy or helpful, it tends to make relationships with people that are impulsive and spontaneous all the more challenging. I’m sure you’ve known individuals who waited until their forties – or even later – to finally get married and co-mingle their possessions. Unless there’s an “esprit de compromise,” things could get ugly the first time a partner suggests even the simplest nudge to the everyday routine or existing décor.

The same scenario can unfold when the owner of a one-person business decides to share office space with a fellow professional. Even if they’re not forming a partnership and are only looking at this as a convenient way to save on rent, share a receptionist, and have a kindred spirit to chat with on a slow day, they both need to consider whether they’re too settled into their respective comfort zones to really make it work.

Authors encounter similar challenges whenever someone says, “Hey, why don’t we write a book together?” Clearly they’re channeling their inner Mickey Rooney and Judy Garland and assuming that if the right kids just get together and go find a spiffy barn, the show will be a smash success. Sure it sounds like a great idea at the start, not to mention twice the fun and half the labor. When a pairing of kindred spirits exceeds their scribatious expectations, both parties can’t wait to work together again.

For the flip-side experiences, though, when you realize your business roomies aren’t quite working out, you have to deal with the pain of disappointment – and dissolution – in the very same way you’d pull off an adhesive bandage: as quickly as possible. Yes, there’ll be a major “OW!” that briefly hurts and then stops. In the best case scenario, you’ll still stay friends. In the worst case scenario, they’ll be out of your life forever…but you’ll still be able to move that couch wherever you want to because it’s back to being 100 percent yours.

*****

This month’s issue continues our showcase of entrepreneurial journeys and the epiphanies that made those dreams come true.

A Dog’s Way To My Heart – by Amanda Pravia

Breaking Into The Freelance Writing Market – by Rashida Tayabali

My Journey to Becoming a Wedding & Events Planner – by Courtney Lutkus

Swapping Bytes for Bites – by Sheryl Thai

An Ancient Business in a Modern Age – by Isabella Kleiman

Bubbles, Bling, and a Book – by Maria Nicola